AgentCalls vs Standard Conversions: Final Expense Calls Compared
| Feature | AgentCalls | Them |
|---|---|---|
| Customer type | Individual licensed agents up to agency owners — self-serve signup | Final expense insurance agencies only, reviewed and approved before access source as of 2026-08-11 |
| Verticals covered | Final Expense (FE 85s), TV inbound (Premium TV 55s), Medicare, ACA | Final Expense exclusively — site states "Built Exclusively For Final Expense" source as of 2026-08-11 |
| Rate visibility | Every campaign's per-call rate shown in-platform before you go online | No pricing published; agencies apply via a Typeform and are reviewed before approval source as of 2026-08-11 |
| Calling platform cost | $97/mo platform subscription + prepaid per-call credits (top-ups from $250) | "Standard Connect" browser dialer described as "100% free for approved agencies" source as of 2026-08-11 |
| Traffic source | Vertical campaigns matched to licensed, available agents by state | Self-generated via Connected TV / streaming TV advertising, messaging controlled end-to-end source as of 2026-08-11 |
| Onboarding path | Create an account, set licensed states, go online — no approval queue | Apply via Typeform; "every agency is reviewed before being approved for calls and Standard Connect access" source as of 2026-08-11 |
What Standard Conversions actually sells
Standard Conversions (standardconversions.com) describes itself as a "Final Expense Agency Growth Partner." Its own About page is explicit about the customer: final expense insurance agencies, from ones "writing 10 policies per month" up to "1,000." The product is bundled rather than a single tool — it combines self-generated Connected TV and streaming TV advertising that drives inbound final expense calls, a free browser-based dialer called "Standard Connect," AI call scoring, AI roleplay practice, scripts, and training content. Agencies write policies directly with carriers it lists by name (Aetna, American Amicable, AIG/Corebridge, CICA, Gerber, Liberty Bankers, Mutual of Omaha) and keep the business on their own books.
Access isn't open signup: the site states "every agency is reviewed before being approved for calls and Standard Connect access," with applications submitted through a Typeform. No per-call rate, subscription fee, or contract term is published on the pages we could read — that information appears to be discussed during the review process, not posted publicly.
Genuine strengths worth noting
Owning the traffic end-to-end is a real advantage for a vendor that can pull it off: Standard Conversions controls its own CTV/streaming ad campaigns and messaging, which means it isn't buying traffic secondhand from other publishers the way some pay-per-call brokers do. Building everything — ads, dialer, AI scoring, scripts, carrier relationships — around one vertical also lets a vendor go deeper on that single line than a multi-vertical platform typically can, and the site backs that focus with real numbers: a stated $1,400 average annual premium, an 80%+ nine-month retention rate, and $50M+ in estimated annual premium written through their network. A free calling platform for approved agencies also removes a line item that agencies would otherwise pay for separately.
Where AgentCalls works differently, mechanically
- No approval queue. Standard Conversions reviews and approves every agency before granting access to calls or its dialer. AgentCalls is self-serve: create an account, set your licensed states, complete campaign training, and go online — see how AgentCalls works.
- Rates visible before you commit. We could not find a published per-call rate or subscription fee on Standard Conversions' public pages; pricing appears to surface after you apply. AgentCalls publishes every campaign's per-call rate inside the platform, and the $97/mo subscription is documented on the pricing page — no application required to see it.
- Built for individual agents, not agencies only. Standard Conversions' own framing is agency-to-agency ("agencies that want to grow"). AgentCalls serves an individual agent the same way it serves an agency — same self-serve path, same visible rates.
- Four verticals, one platform. Standard Conversions is final expense only. AgentCalls covers final expense, TV inbound, Medicare, and ACA, so an agent who sells more than one line doesn't need a second vendor for the rest of their book.
- Buffer billing, documented. AgentCalls doesn't bill a call until the recorded duration clears the vertical's buffer (85 seconds on final expense, 55 seconds on TV inbound) — checked automatically before any credit is deducted. We could not find equivalent billing-mechanics detail published on Standard Conversions' pages, so we're not claiming they lack it, only that we couldn't source it.
Who should pick Standard Conversions
If you run a final-expense-focused agency, want a single vendor that combines CTV ad-driven traffic, a free dialer, AI call scoring, and training content, and you're comfortable going through an application and review process before seeing terms, Standard Conversions' bundled model is built specifically for that.
Who should pick AgentCalls
If you're an individual licensed agent (not necessarily part of an approved agency), you sell more than final expense, or you want to see the per-call rate and subscription cost before applying anywhere, AgentCalls fits that path more directly. See the full alternatives comparison for how both stack up against lead vendors and dialers too.
Ready to see actual campaign rates without an approval queue? Create an agent account — every rate is visible before you go online.
Frequently asked questions
Is Standard Conversions the same kind of product as AgentCalls?
Close, but not identical. Both deliver live inbound insurance calls rather than data leads. Standard Conversions is narrower and more bundled: it's a final-expense-only growth partner that generates its own Connected TV advertising traffic and pairs it with a free browser dialer for agencies it approves. AgentCalls is a self-serve routing platform open to individual agents across final expense, TV inbound, Medicare, and ACA.
Can an individual agent sign up for Standard Conversions, or is it agency-only?
Its own About page frames the product around agencies — "agencies that want to grow," writing anywhere from 10 to 1,000 policies a month — and access requires applying and being reviewed for approval (source: standardconversions.com/about, as of 2026-08-11). AgentCalls has no approval queue: an individual licensed agent can create an account and go online directly.
Does Standard Conversions publish its pricing?
Not on its public pages as of 2026-08-11. The calling platform, Standard Connect, is described as free for approved agencies, but the underlying call/lead cost isn't listed — pricing appears to be discussed after you apply. AgentCalls shows every campaign's per-call rate inside the platform before you go online, and the $97/mo subscription is published on our pricing page.
Why would AgentCalls cover final expense but Standard Conversions is final-expense-only?
Standard Conversions built its whole model — traffic, scripts, AI call scoring, carrier list — around one vertical, which can mean deeper specialization for that specific line. AgentCalls runs final expense (FE 85s) alongside TV inbound, Medicare, and ACA, so an agent working more than one vertical can stay on one platform instead of stacking vendors.